Community is a college strategy to promote student retention. It’s hard to build community at a commuter college. Students increasing participation in social media helps create community. Communication and dialog between college administration and students builds affinity and community.

Holiday Tweets is a drip campaign teased with posters and social media, promoted with a landing page and posters, and ending with a live event with the college president giving away prizes on social media.

My Role

Strategy | Art Direction | Graphic Design | Content | Social Media