Business Goals

Generate leads from marketing campaigns that point to the website.

User Goals

• Provide in-depth information for potential students, influencers, and community
• Allay first-generation student concerns.

Project

The main Cincinnati State website serves many business and user goals. It’s primary purpose is student recruitment. The website is also a portal to the college intranet (Blackboard) and a communication tool to stakeholders in the neighborhood, city, and region.

My Role

UX | UI | IA | Content | Management

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