Business Goals

A digital ‘leave-behind’ on the phones and devices of prospects at school visits and college fairs.

User Goals

Answer the question ‘Why Cincinnati State’ for potential students and influencers.

Project

College Viewbooks are tangible leave-behinds expressing the college value proposition. But potential students consume content with mobile devices. The digital viewbook reaches the target audience with a marketing message to explore Cincinnati State in a digital context. The narrative goes through a three cycle narrative. Each cycle begins with a value proposition and ends with a call-to-action (campus visit, apply, and lead generation form).

My Role

UX | UI | IA | Content | Management

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