Project Process

Success Metric

UX Outcome

Business Outcome

Success Metric

Progress Metrics

After roadmap alignment, prioritization, and backlog grooming

• Define Project (outcomes, cross-functional kickoff)
• UX Research & Discovery
• Conceptualization
• Information Architecture and Content Inventory
• UI Lo-Fi Design (wireframes)
• UI Hi-Fi Design (mockups)
• Reviews
  • Foundation (DLS, IA)
  • Accessibility
  • Legal and Compliance
  • Build
• Handoff

Generative

Exploratory & Evaluative

Validation & Maintenance

HCD Methods

Methods

Align UX Outcomes to Business Goals

Business Goals

• increasing revenue
• decreasing costs
• increasing revenue from existing customers (retention)
• increasing market share (new customers)
• increasing shareholder value (sustainability)
  • Valuation is based on having a great product. Drive valuation through innovation… like Wordle, Instagram, or Activision acquisitions.

UX Outcomes

A UX outcome answers the question: If we do a fantastic job on our products and services for the next few years, how will we improve someone's life? The UX outcome is a statement, while the experience vision is a story.

• UX Outcome: The blurb on the back of the book.
• Experience Vision: The story in the book.
• UX Roadmap: The journey of the characters in the book.

Timeline | Hierarchy

UX Metrics

UX Metrics framework

If we do a great job on our design, how will we improve someone's life?

• UX Success metrics measure the improvement we make in the user's life.
• UX Progress metrics measure how close we are to success.
• Problem-Value metrics measure how big a problem is.

Roadmaps

note: in development

Feature Based Roadmaps

Outcome Based Roadmaps

References

Jared Spool, Paul Boag